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It is extremely challenging and exciting when the country’s largest NGO comes on board with their social media mandate. We have one single target – to increase donations. However, it cannot be that straightforward. It is easier to make a video viral than get people to open up their wallets.

We have come up with the campaign called If Hashtags could Feed. The idea is that many of us indulge in hashtag activism. However, a few of us recognise that hashtags don’t necessarily lead to action. This campaign aims to bring on board many partners to get the message across to a larger audience.

We create exciting content on an ongoing basis to help build awareness about the brand.

Team:

Sales Director: Shinoy Thomas

Relationship Manager: Nakul Dev

Creative Director: Shweta Thakur

Digital: Prateek Kole, Rudrarka Basu

Design: Dhananjay Murty, Shivaram, Pushparaj MK

It takes only INR 750 to feed a child for a year. With this fact in place, we created an online idea called Project 750. Project 750 aims to sensitise people about this fact through innovative ways to increase the donations to the foundation. This microsite brings out the more softer aspects of TAPF through its imagery.

Team:

Sales Director: Shinoy Thomas

Relationship Manager: Nakul Dev

Creative Director: Shweta Thakur

Design: Dhananjay Murty, Shivaram