• Design
  • Digital
  • Events
  • Film
  • Tech

The entire design story was centered around the very topical ‘selfie’. Considering the event was a Bangalore Selfie party, the messaging was focused on that. We had used the logo template with a lot of witty messaging to create a brand recall and an association with the license plate. The end result was people having a lot of fun with the messaging!

Team:

Creative Director: Shweta Thakur

Relationship Manager: Nakul Dev

Design: Nived Jayaprakash, Aditya Mohan

TFS is one of the leading cab services in India today. Considering the competition in the market in this space, the brief was simple enough to create a buzz for the brand. However, buzz is easier said than done.

We decided to create a campaign around Responsible Drinking which tied into the brand beautifully. The idea was that as people party hard, they do so responsibly by avoiding drunken driving and booking a TFS cab. So we hosted a TFS party which was to shoot a selfie video for India.

It was a very successful event with a whole lot of people dropping by and sharing their selfies. The entire digital campaign was then based around promoting this event.

The official Bangalore Selfie video received a lot of appreciation from the Bangalore junta! The community size and engagement went up significantly post the video release.

Team:

Creative Director: Shinoy Thomas

Relationship Manager: Nakul Dev

Digital: Prateek Kole

Design: Aditya Mohan

We hosted the official Bangalore Selfie video shoot for Taxi For Sure at Hoppipola in Bangalore. The event was a huge success with more than 200 people attending the party and more than 350 selfies coming in!

Team:

Creative Director: Shinoy Thomas

Relationship Manager: Nakul Dev

An India version of the selfie video was created. It was extremely well shot and very crisply edited to create something as good as the original video!

Team:

Creative Director: Shweta Thakur, Shinoy Thomas

Relationship Manager: Nakul Dev

Film: Aditya Mohan

For the event, a Facebook app was created wherein all selfies sent by people on Facebook, Twitter and Instagram were brought into one feed which was then projected on a screen. The backend enabled people to go to the gallery and view all the photos being submitted.

Team:

Creative Director: Shweta Thakur

Relationship Manager: Nakul Dev

Tech: Lakshmikanth V