We were working for the GE Lifesciences team for this project. We were working on a specific product called Illustra. The product was used in labs by researchers. Our project was to make the brand communication in a drab space like research labs more fun!
We figured that if we had to capture the customers’ attention, we would need something starkly different from posters! So we came up with the idea of creating a mascot for the product. The name itself was an anagram of the product – llustra.
Art Lluis was a character created who had fun in the labs and was very efficient since he used Illustra instead of the competitor products. His unique shape was derived from the shape of the product itself. In a short while, we were creating newsletter, comic strips, merchandise – all based on the mascot!