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  • Design
  • Digital
  • Film
  • Website

Britannia Good Day gave us the mandate to launch their new branding to the country. We were honoured to have the opportunity to work with one of India’s favorite brands. With smile as their new positioning, we created a huge campaign for World Smile Day. For this online-offline campaign, we were mandated to design hoardings for the brand which would go across the country!

Team:

Sales Director: Shinoy Thomas

Relationship Manager: Nakul Dev

Creative Director: Shweta Thakur

Digital: Prateek Kole

Design: Dhananjay Murty, Shivaram, Pushparaj MK

We currently handle the brand’s social media channels. Ever since the rebrand, our objective has been one – to build a smile association with the brand. The brand has always been in the warm fuzzy space – but now we need to make the positioning sharper around smiles. We have initiated a lot of campaigns, designs, etc keep smile at the center. The result has been phenomenal. World Smile Day – which was the biggest  event the brand has done after relaunch – was a great success with us trending a whole day and getting a lot of UGC. On an ongoing basis, we create content around smiles and the design language keep the cookie and smile as the focus.

Team:

Sales Director: Shinoy Thomas

Relationship Manager: Nakul Dev

Creative Director: Shweta Thakur

Digital: Prateek Kole

Design: Dhananjay Murty, Shivaram, Pushparaj MK

As part of the WSD campaign, we created a call to action film which requested people to submit their smiles to Good Day. The film was conceptualised to be witty and drive home a point. We took the help of a diverse bunch of influencers who were known to be friendly smiling people in their real lives – to keep the campaign very real. The film came out really well and helped us reach out to a large audience.

Apart from this, a lot of short animation films have been made for the brand which have done really well in their channels.

Team:

Sales Director: Shinoy Thomas

Relationship Manager: Nakul Dev

Creative Director: Shweta Thakur

Digital: Prateek Kole

Design: Dhananjay Murty, Shivaram, Pushparaj MK

As part of World Smile Day, we created a microsite which was the happiest place on the internet. On a bad day, go ahead and look at a few people smiling! Additionally, you can also submit a photograph of yours by activating the camera and make the world smile more!

Team:

Sales Director: Shinoy Thomas

Relationship Manager: Nakul Dev

Creative Director: Shweta Thakur

Digital: Prateek Kole

Design: Dhananjay Murty, Shivaram, Pushparaj MK