• Design
  • Digital

Bleed Hope is a joint initiative of Rotary Indiranagar and a few other organisations including Graffiti to spread awareness about blood donation in urban India. The first task for us was to create an identity which would bring out the message in a minimalistic way. Using the color red was obvious, but we chose to use grey to complement it to make the design and messaging subtle.

We then went on to create basic communication which will be used in on-ground activation for generating awareness. We used simple infographics to represent otherwise complex and boring information to make it exciting for the younger audience.

Team:

Creative Director: Shweta Thakur

Sales Director: Shinoy Thomas

Relationship Manager: Nakul Dev

Design: Nived Jayaprakash

Bleed Hope has chosen to use social media as a tool to spread awareness about the program. Our aim is to get more people on board the idea and grow it into a community which can be activated at the time of need. Over a period of time, we would hope to reach out to people across the word with the message of love.

Team:

Creative Director: Shweta Thakur

Sales Director: Shinoy Thomas

Relationship Manager: Nakul Dev

Digital: Rudrarka Basu, Priyankar Kole