• Design
  • Digital
  • Film

The Group Internship Program is the program by ABGLP for a two-month internship at Aditya Birla Group. Every year, the interns are given a warm welcome at ABG and receive an induction over two days at the ABG Learning Center before being sent off on their summer internship locations.

We designed the entire theme for the induction along the lines of IPL considering the dates were aligned to IPL. However, we decided to give the usual IPL look and feel our signature twist. We figured that IPL was a much used theme during that period and only if we made the experience different, would the interns notice it. And let’s just say, we were pretty successful at getting their attention!

Team:

Creative Director: Shweta Thakur

Sales Director: Shinoy Thomas

Relationship Manager: Manasi Marathe

Design: Dhananjay Murty, Pushparaj MK

Aditya Birla Group Leadership Program is a program to hire top b-school graduates into Aditya Birla at a group level. It is a unique program designed to give the students experience across industry verticals and business segments.

We are currently handling the social media for this program. The social channels’ main objective is to increase the brand awareness of this program across the top 6 b-school campuses in India. We continuously challenge ourselves to create content which will balance the campus fun with the maturity of a professional relationship.

 

Team:

Creative Director: Shweta Thakur

Sales Director: Shinoy Thomas

Relationship Manager: Manasi Marathe

Digital: Prateek Kole

Design: Dhananjay Murty, Priyankar Kole, Pushparaj MK

 

We work with ABGLP to create films which helps enhance their brand awareness on campuses. Considering that placement season was round the corner, we decided to make a film that could be used to brand ABG as an employer across campuses. Every pre-placement film from companies usually looks and feels exactly the same. So we made a film which would definitely stand out from the crowd and help us achieve our objective.

Team:

Creative Director: Shweta Thakur

Sales Director: Shinoy Thomas

Relationship Manager: Manasi Marathe

Film: Shivaram